Account is a page or a group in social media.
To begin using our service you have to add accounts you are going to post to. In order to do that open "Project Settings", then "Social Accounts", and "Connect New". Choose social media you want to connect in the opening menu.
After you've pressed connecting new account button, the network will ask you for authorization in the pop-up window.
Connected accounts will appear in the list and you will be able to post on them.